The Glass Machine – Apple AI Privacy Concerns

Introduction to Apple Intelligence

In September 2024, multinational technology corporation Apple announced the launch of “Apple Intelligence,” the latest in an increasing level of artificial intelligence systems that present new ways for users to generate content and interact with their data. The system combines “generative models” and “personal context” (according to the company’s press release), allowing devices to be tailored to the individual user.

Privacy and Security Concerns with AI

Though Apple states that privacy and security are foundational to the new intelligence system, some users and organizations may desire to take extra action to safeguard their sensitive data. AI technologies are becoming increasingly sophisticated and – no pun intended – intelligent. Thus, it is unsurprising that users and consumers are concerned with potential privacy violations.

Data Collection in AI Systems: Data collection and usage is one example of a sensitive issue in AI development. What data specifically is being collected by software companies, where it is being stored, how long it is being retained, and whether it is anonymized within the AI system are all issues that have been raised in response to AI models. These models require a high degree of user data for development and operation, and though Apple uses on-device processing to reduce data becoming vulnerable while being transferred to the cloud, concerns still linger amongst potential users.

Risks of Behavioral Profiling: Truly advanced and personalized AI requires an understanding of the individual user and their preferences. Behavioral profiling is a potential negative consequence of this type of machine learning. As AI analyzes user behavior, preferences, and interactions, there is a risk of this data being used for targeted activities such as advertising without the user’s consent.

Third-Party App Security: Although Apple itself has strict privacy policies, the third-party apps that potentially could access intelligence from Apple’s AI tools may not meet the company’s protocols. The data collected by third parties could be misused or exploited to obtain more data than is strictly necessary. If Apple does not successfully vet the apps available on its platforms and uphold strong APIs, this type of intrusive data collection may become an issue.

Mitigating Risks with Microsoft Intune

 Microsoft Intune offers support for managing Apple Intelligence systems, with MDM controls to edit the availability of the system’s functions. At GoExceed, our specialized knowledge of MDM systems means we are available to support clients with security concerns and offer assistance re-configuring devices to ensure the controls being used align with our clients’ needs.

Securing Sensitive Data in Regulated Industries: In high-stakes environments like HIPAA-regulated fields, security must be protected to ensure compliance. Microsoft Intune can assist companies with machine learning, voice controls, and compliance enforcement in the context of Apple Intelligence. Some of the actions provided by Intune include restricting access to dictation and Siri on company devices, configuration that allows only approved apps to access PHI, and real-time monitoring of device compliance.

GoExceed’s Expertise in MDM Systems

GoExceed is an expert in Microsoft Intune and can assist with implementation of security controls. Our technical resources can ensure that your organization is effectively managing sensitive areas to prevent security risks. We are here to assist your team with your privacy needs and ensure HIPAA compliance. Call or email us today!

About GoExceed

Founded in 2001, GoExceed is a leading provider of Wireless Expense Management (WEM), managing over 1 million enterprise devices annually for businesses of all sizes, including Fortune 500 companies. To support diverse IT operations, GoExceed offers two levels of Intune MDM support: Basic for essential mobility management and Full for advanced, end-to-end assistance, including user management, compliance, and configuration troubleshooting. Our tailored solutions empower organizations to streamline mobile device management and enhance operational efficiency.